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On Wednesday, this new ownership entity disclosed the recruitment of Van Ginhoven, the English national team's managerial lead working with Sarina Wiegman, to serve as their overseer of worldwide women's football activities. The new multi-team ownership group, with Bay FC of San Francisco as its inaugural team in its portfolio, has prior experience in recruiting from the Football Association.

The appointment this year of Cossington, the well-respected previous technical director at the Football Association, as top executive served as a signal of intent from Bay Collective. Cossington knows female football inside out and now has gathered an executive team with profound insight of women’s football history and laden with practical experience.

She marks the third key figure of the manager's inner circle to leave this year, with the chief executive exiting before the Euros and assistant coach, Veurink, moving on to become head coach of the Dutch national team, but her move came sooner.

Stepping away was a shock to the system, yet “I’d taken my decision to depart the Football Association some time back”, Van Ginhoven states. “The terms covering four years, similar to Arjan and Sarina did. As they re-signed, I previously indicated I was uncertain about renewing myself. I was already used to the notion that after the European Championship I wouldn’t be part of England any more.”

The Euros was a sentimental event because of this. “It's sharp in my memory, discussing with the head coach where I basically told her regarding my plans and after which we agreed: ‘We share a single dream, how amazing would it be that we win the Euros?’ In reality, dreams don't dreams come true frequently yet, absolutely incredibly, this one did.”

Sitting in an orange T-shirt, she holds dual affections after her time with the English team, where she helped achieve winning back-to-back European titles and worked within Wiegman’s staff for the Netherlands’ triumph the 2017 Euros.

“England will always hold a special place in my heart. So, it will be challenging, especially with the knowledge that the players are scheduled to come for national team duty shortly,” she comments. “In matches between England and the Netherlands, which side do I back? Right now I'm in Dutch colors, though tomorrow English white.”

You can change direction and move quickly in a speedboat. In a lean group like this one, it's effortless to accomplish.

The American side was not initially considered when the strategic expert determined that a new chapter was needed, but the opportunity arose opportunely. Cossington started to bring people in and their shared values were key.

“Virtually from the start we met we had that click moment,” remarks she. “We were instantly aligned. We have spoken at length about different things concerning growing the sport and what we think is the right way.”

Cossington and Van Ginhoven are not the only figures to make a move from well-known positions in Europe's football scene for a blank sheet of paper in the United States. The Spanish club's female football technical lead, González, has been unveiled as the group's global sporting director.

“I was highly interested by the firm conviction in the potential of women's football,” González comments. “I'm familiar with Cossington for many years; when I used to work at Fifa, she was the technical director of England, and it’s easy to make these decisions when you are aware you are going to be surrounded by people who really inspire you.”

The profound understanding within their group makes them unique, notes she, as Bay Collective part of a group recent multi-team projects that have started lately. “That’s one of our unique selling points. Different approaches are acceptable, however we strongly feel in ensuring deep football understanding,” she adds. “All three of us have progressed in women’s football, for most of our lives.”

As their website states, the ambition of Bay Collective is to champion and pioneer a progressive and sustainable ecosystem for women's football clubs, founded on effective practices addressing the different demands of female athletes. Achieving this, with collective agreement, with no need to make the case regarding certain decisions, provides great freedom.

“I equate it to transitioning from a tanker to a speedboat,” says she. “You’re basically driving across unmapped territories – as we say in the Netherlands, I don’t know if it translates – and it's necessary to trust your individual understanding and experience to make the right decision. Adjusting course and speeding up is possible using a speedboat. In a small team like this, that’s easily done.”

She continues: “Here, we start with a blank slate to start with. Personally, what we do focuses on impacting football more extensively and that white paper permits you to undertake whatever you want, adhering to football's guidelines. That’s the beauty of our joint endeavor.”

The ambition is high, those in leading roles are voicing opinions the football community are eager to hear and it will be fascinating to observe the evolution of the collective, the team and future additions to the group.

To get a sense of future plans, which elements are crucial of a high-performance environment? “{It all starts and ends with|Everything begins and concludes with|The foundation and culmination involve